The use of images is an important part of Kongsberg Maritime's brand profile. Your image choices have the power to influence a viewer's perception. It is therefore vital to select images that communicate
the correct messages in relation to the company profile. It is also important to choose not just product imagery, but also pictures that show the people behind the products.
We must always provide information in an interesting, consistent, correct and confident manner.
Photos shall confirm our values, visualise our brands, and at the same time show how or where a product is used and how our
A photo always catches attention and plays a decorative role. The use of photos
is important for the reader's first impression of the document. The combined use
of text, photos and illustrations will help the reader to a better understanding
of the context.
Distinctive, well-planned and well-performed photo shoots will also help to confirm
KONGSBERG's position as "World Class", and will reflect our high technology products
In order to meet these photographic standards we define two kinds of photos: Documentary
Photos are frequently used in Illustration assemblies. These assemblies combine the use of photos and illustrations
into a visual presentation.